About

Blue Finance is a Canadian platform founded by Brian Rogers to examine how financial decisions connect to ocean outcomes.

Brian spent more than three decades in Canadian financial services, most recently as Chief Risk Officer in the credit union sector, and holds an MBA, CFA, and ICD.D designation. Working in cooperative finance meant that the community dimension of capital allocation was never far from view. What took longer to see was how those same decisions connected to the health of the ocean, and how rarely that connection was part of the conversation.

That gap is what this site is about. Lending, investment, and capital allocation influence the natural world in ways that are not immediately visible and on timelines that extend well beyond the decision itself. In practice, those connections are rarely made explicit. This work looks more directly at them.